Tuesday, April 15, 2008

Speakers, Sessions and More. . .

With only two months to go, as you work on picking out the best bathing suit and researching the best restaraunts on the Beach, the SDC Planning Committee has been busy finalizing the list of speakers, panels and sessions. Below is a list of confirmed speakers for this year’s conference. But check back regularly, beause as new speakers, sessions and changes are made we'll be sure to post them here.


Keynote Speakers
Maria Elena Salinas, Univision
Karen M. Jones, DHL

Accomplishing Excellent Client Service Through PR Awards
Christine Barney, rbb Public Relations

Crisis Management: Tactics from the Trenches
Elliot Cohen, Cohen Crisis Management

From strategic decision making intended to control messaging during a crisis to ways to maximize your influence on coverage of your organization, this session will teach damage prevention, and damage control as well as insider tips on how to use the media's own competitive nature to your advantage. There are lessons on the sophistication of the new media 24/7 news cycle and how you can use the demand for constant information on the internet to control your own message.

International PR Agency Roundtable Discussion: The Value of Resources in a Web 2.0 World
GolinHarris
Fleishman Hillard
Burson Marsteller

Powerful Presentations – Going Beyond the Norm and Onto the Web
Geri Evans, Evans PR Group

Communicators know all too well the negative impact of ill-prepared, disorganized, and boring presentations. This rapid-paced, practical and fun session will focus on 12 specific tips for creating and delivering a more powerful presentation – one that will give strength to your message and your credibility. While the tips are not shockingly new, they are worth remembering and implementing.

PR on Demand: Preparing for a Disaster in a Post 9-11 World
Andy Newman, Newman PR
Lauren Stover, Miami-Dade Aviation

Putting Social Media to Work for You
Rosanna Fiske, APR, Florida International University
Rick Hirsch, Miami Herald

Social Media Optimization: Putting the Relations Back in PR
Ed Schipul, Schipul

VisitFlorida: How to Make it Work for Your PR Needs
C.A. Clark, Miles Media Group

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