Everyone is talking about the convergence of media; how media professionals are wearing multiple hats due to the increase in technology and demand for instant gratification news. Just released: PRWeek/PR Newswire Media Survey (download). Hear from media pros directly...and yes, the blogosphere and new technologies are B-I-G! (full disclosure: I work for PR Newswire; PRNewswire is also a conference sponsor). Of course, it isn't just journalists that have to adapt...so do PR professionals. Our media relations strategies need to evolve in order to ensure that we are "speaking" the same language with journalists.
PR Week's Frank Washkuch writes in the piece State of transition, "From increased responsibilities to growing competition, the constantly evolving media landscape has created both challenges and opportunities for today's journalists...Many journalists are having to expand their skill set and add "blogger" to their resumes. Moreover, reporters at newspapers across the country are finding that they have to fill an online news hole, as well as the traditional ink-stained pages, according to the 2008 PRWeek/PR Newswire Media Survey. "
No comments:
Post a Comment