A recent post on the Online Marketing Blog gives some advice on search engine optimization (SEO) for public relations professionals. The article underscores the trend we've seen in the news in the past few years. Consumers don't just look for their news in their daily paper every morning, they look to the Web for instant information. This makes it so important to think about the Web if want our clients to dominate their industries. To be part of the conversation, communications professionals need to drive their messeages to the Web and do it with the right keywords. This makes our own companies' sites so important. Once intended for reporters, our media centers are broadening into news centers that are tailored to both consumers and the media.
My employer is launching a new Web site in a few months, and we've talked about maximizing our online news releases with SEO. Does anyone have any other tips about SEO?
Meanwhile, the conference planning committee is busy putting together our June 19-21 conference in Miami Beach. We're looking for speakers and sponsors, so if you or someone you know might be interested in joining this great event, please e-mail me, and we'll send you some more information.
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