I started plugging my favorite Web sites, blogs and newspapers into Google Reader about a year ago, but it wasn't until a few weeks ago (New Year's Resolution time) that I really started to stay on top of it. At first it was easy (and fun) to filter through the articles that came up in my RSS feeds, but there are some days when it is daunting and I can only chip away at the list of unread articles, letting it grow for the next day.
It can be a bit overwhelming, but I strongly recommend you embrace this trend if you haven't already. The trend is catching on. A recent PRWeek magazine article included a study by The Arketi Group that said 59 percent of business journalists subscribe to RSS feeds.
I can see why usage is so high (and continuing to grow). It's a great way to get the news you want on demand and in only one window (check out the Google Reader Tour for a crash course). Don't get me wrong - I still enjoy catching my news the old fashioned way, but I find I read so much more than I did before by using RSS feeds.
If you want to try it out (or if there's space in your reader for one more feed) why not add this feed (http://prondemand.blogspot.com/) to your RSS list? We'll use our blog to share details about the conference as they happen, and hopefully start some conversations about the hottest topics in PR at the same time - join in and leave a comment to tell us how you use RSS feeds, and share any tips you might have for RSS newbies like me.
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