The Online Marketing Blog posted an interesting article about a term they call passionistas. Edwin Wong, director of customer insights at Yahoo! says people "love brands that love what they love."
The article says passionistas are important because passionistas search 184 percent more than others. You can engage these strong brand advocates as your company's best marketers by focusing on them and tailoring content to their needs. This feeds the word of mouth marketing that all of us dream about for our brands.
Are you a PR passionista? Would you like to be a writer on this blog? If so, please e-mail me so you can weigh in on the conference and on other PR issues.
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